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Fathom & Draft

Design Thesis

The output of our hustle is world-class work in the form of pretty pixels on the web, but our clients hire us for return on investment. It's our beliefs about design—worked out—that return business results. These are those beliefs.

Verse One Design as

Business

Design isn’t just about making things pretty. It’s about growing the bottom line by building relationships and providing value to the customer.
Verse Two Design as

Narrative

Design tells a story in every moment, using visual language hand-picked for its audience. It lights the way to the guiding narrative that steers business.
Verse Three Design as

Connection

Design shows customers you care. It clears a path through the wilderness of the web and provides the opportunity to engage, to connect, to build trust.
Verse Four Design as

Renovation

Design starts with what’s there and helps it evolve. It encourages business to stay healthy by keeping it fresh, keeping it in tune with its customer’s needs.
Verse Five Design as

Curiosity

Design doesn’t make assumptions and takes nothing for granted. It asks questions to explore the needs of every client and situation, bringing experience and empathy to the table.
Verse Six Design as

Curation

Design lightens our mental load by helping us make choices. It curates our options to deliver on the promise of the brand.
Whet Your Whistle

Articles

We sat a posse of apes at typewriters and frankly, their opinions were just monkey dung. Instead, here are our own thoughts, words, and in-process beliefs about design and business.

Working remotely is like parenting

Matthew Smith

If you’ve ever worked for clients remotely or with a team then you’ve worked “distributed”. Either you were distributed or they were or you all were. I know, really tight logic there — I’m a smart cookie. I’m just barely wise enough...

Don’t forget to play

Matthew Smith

I’ve been trying to work in systems of design for interfaces on products I’ve been a part of for the

You jacked my scroll bro

Matthew Smith

Motion in design is theatre. It predates movies and film. It is the playing out of actors on
Partners in Crime

Clients

From Fortune 500 to smaller-but-mighty upstarts, we produce impact design for every client. Seeing real business growth made these folks think we’re pretty A-ok.