Back
Verse Five

Design as Curiosity

Design doesn’t make assumptions and takes nothing for granted. It asks questions to explore the needs of every client and situation, bringing experience and empathy to the table.

Design is not simply making things pretty. Design can be a powerful tool in order to learn more about the world around us. It provides order and structure to concepts, ideas, and information. We bring order to confusion. We name things and give them meaning. Design is extremely human and it starts with wonder leading to understanding.

Design is tool to learn about human behavior. We can influence people’s decisions through employing visual design language. We can guide users down a specific path toward intended actions. When we are curious about behavioral psychology we can design to learn and to serve. Curiosity is the string that continually unravels our thinking so we can stay fresh and present.