Case Study

Really Good Emails

Collecting the best and brightest in email design

A website idea from us; designed, curated, and built for you.

We ain’t scared to color outside the lines. We’ll swim right up stream when we believe in something. Really Good Emails is a stellar example. We cooked it up on our own, nurturing our conviction that email matters. Your inbox shouldn’t be a soulless vortex that sucks away your time. Email can connect. Email can inspire. Email can be really damn good. Really Good Emails is our study in curation and design—our manifesto on how email should be.

Raising the bar across the field

In 2014, we hatched our plan to make the world of email a little bit better. We hunkered down and built a curated collection of beautifully designed emails. Emails that weren’t just pretty, but that met our standards for best practices. And those standards were high: pretty needed to be practical, too. No longer just highlighting trends, Really Good Emails has a voice that shapes the industry’s standards for how email should look and act. We’re like the Emily Post of email marketing, only sassier.

Library of Congress? Library of shmongress.

Okay, so our collection isn’t that big. But it’s pretty darn big. And we’re pretty picky about who we let in. In the past four years, Really Good Emails has collected a gallery of over 3,000 unique designs, and we’re always adding more. We’ve also cultivated a loyal and enthusiastic following, sending 6 newsletters a month to more than 26,000 subscribers. With just over 100,000 unique monthly site visits, the average session length is just under 6 minutes. People like us! They really like us!

Great ideas can always get even better

Good… gooder? goodest? We’re still not satisfied. We’re not letting this side project lag. We know we can do more and can’t wait to tell you about it. But for now it’s a secret. Look for a redesign to launch in 2018 with some killer new experiences and crazy hypotheses about what email could be if only we showed it a little more love.


Really Good Emails is a 100% home-grown website from Fathom & Draft. We took an idea and made it into a design champion for email by taking it from concept to brand identity to building the website from scratch.
What we did
  • Website Concept
  • User Experience Design
  • Branding
  • Art Direction
  • Web Design
  • Front-End Web Development
  • Back-End Web Development
  • Copywriting
  • Strategy
  • Website Advertising Strategy